The Convergence of Top Influencers, Technology and Data
"Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer."
"Influencer marketing is getting a metric that promises to help brands and companies measure out the value of an influencer."
The ROI Influencer Score™ is a new technology that utilizes proprietary algorithms to measure and rank the most effective Influencers on Facebook, Twitter and Instagram. The Score implements real-time and historic scaled engagement data to standardize the value amongst social media Influencers.
The ROI Influencer Score™ combines Reach, Audience Engagements, Relevancy and Composition to measure the value of each Influencer by each social media platform. The ROI Influencer Score is customized daily to additionally incorporate age, gender, audience interests, location, brand safety and brand affinities.
